Author
Jon Mackin
Founder & Fractional CMO, Deep Quiver
Jon spent 20+ years leading marketing for Fortune 500 brands before founding Deep Quiver in Portsmouth, NH. He works with growing B2B and ecommerce companies as their fractional CMO, setting the strategy, owning the budget, and measuring the work on ROI and ROAS.
Fractional CMO2 min read
Fractional CMO vs. full-time CMO vs. agency vs. consultant
Compare a fractional CMO, a full-time CMO, a marketing agency, and a consultant on cost, commitment, ownership, and fit.
Fractional CMO3 min read
The guide to fractional CMOs
What a fractional CMO does, what it costs, when it makes sense, and how to choose one. A practical guide for growing companies.
AI & martech11 min read
AI and the Future of Marketing: Navigating the 2024 Landscape
Explore the transformative power of AI in marketing, the rise of ABM strategies, and the crucial role of visual storytelling in 2024.
Fractional CMO8 min read
Navigating the Transition: Strategic Considerations for Businesses Facing an Open CMO Role
Explore effective strategies for businesses facing an open CMO role.
Go-to-market10 min read
Extensive Guide to SMB Marketing: Strategies to Outperform and Thrive
Discover the ultimate guide to SMB marketing. From understanding your audience to leveraging local SEO, learn the best practices and tips to outperform the competition."
Go-to-market6 min read
Building a Strong Brand Identity in the Building Industry: A Comprehensive Guide
Discover how to create a distinctive brand identity in the competitive building industry.
Everything you need.
Nothing you don't.
Spend 30 minutes with a CMO. You'll leave with a clear read on what's working, what isn't, and what we'd do first, whether or not we work together.