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Websites & Ecommerce · Project build

Websites built to turn visitors into qualified leads.

Strategy, design, build, and launch for marketing sites and online stores, with SEO, AEO, analytics, and lead capture built in from day one.

4–6 weeks
Kickoff to launch for a marketing site
Day one
SEO, AEO, analytics, and CRM connected at launch
No dev
Your team edits pages
Dated plan
In the first week

Who it's for

This is for you if…

  • Conversion

    Your site gets traffic, but visitors leave without calling, booking, or buying.

  • Control

    Every change needs a developer, so the site falls behind the business.

  • Visibility

    You don't show up in search, or in the AI answers your buyers now rely on.

Capabilities

What we do

  • Site strategy and architecture

    We plan the pages and paths around how your buyers decide.

    • Sitemap and page-by-page purpose, with the pages you don't need cut
    • Conversion paths per audience, from first visit to form or checkout
    • A dated build plan in the first week, with every milestone on it
  • Messaging and content

    We write pages that say what you do, who it's for, and why you.

    • Page copy in one voice, written for the buyer rather than the org chart
    • Proof, pricing, and objection handling where the decision happens
    • Calls to action matched to how ready the visitor is
  • Design and build

    We design and build on HubSpot CMS and Shopify, so your team can edit it without a developer.

    • Design that carries your brand, built mobile-first
    • Editable templates and modules, and training for your team at launch
    • Platform chosen for how you'll update it and how it meets your CRM
  • Ecommerce

    We build product catalogs, checkout, and merchandising that move people to buy.

    • Product catalog, categories, and variants structured for discovery
    • Checkout, email capture, and post-purchase flows
    • Merchandising and cross-sells on the pages that carry the traffic
  • SEO and AEO foundations

    We structure pages and content to rank in search and get cited in AI answers.

    • Keyword and question research mapped page by page
    • Titles, structure, internal links, and schema in place at launch
    • Answer-first sections and FAQs, so AI search has something to quote
  • Analytics and lead capture

    We connect forms, CRM, and tracking so every lead and sale is attributed.

    • Forms wired to your CRM, with UTM, referrer, and gclid captured
    • Analytics and conversion events configured and tested before launch
    • Redirects and a measured baseline, so launch day doesn't lose rankings

The DRIVE method

How it runs

Read the conditions. Pick the board. Ride. Five stages that turn a clear read on your business into results you can measure.

  1. Check the conditions

    Detect

    Audit your current site, analytics, search position, and competitors.

  2. Pick the board

    Rank

    Set the sitemap, priorities, and conversion goals.

  3. Paddle out

    Inform

    Write the messaging, then wireframe and design key pages.

  4. Catch the first wave

    Validate

    Build, QA, and test forms, tracking, and speed.

  5. Ride and repeat

    Engage

    Launch, measure, and improve in the first 90 days.

Results

Work that shows up in the pipeline report.

  • Wetsuits & lifestyle ecommerce

    2,400%

    increase in organic traffic within four months

    A Shopify rebuild around product discovery, with on-page SEO and AEO foundations in place at launch.

    Read the case study

  • Luxury landscaping

    268%

    increase in website traffic

    A high-end redesign and SEO program built for affluent homeowners.

    Read the case study

FAQs

Straight answers.

Don't see your question? Talk to a CMO and ask it directly.

Which platforms do you build on?

We build primarily on HubSpot CMS and Shopify, and we also build on Wix and as custom HTML sites. We recommend a platform based on how your team will update the site and how it connects to your CRM, not on what's easiest for us.

How long does a website project take?

Most marketing sites take 4 to 6 weeks from kickoff to launch. Ecommerce builds and larger sites take longer depending on product count and integrations. You'll get a dated plan in the first week.

Can our team update the site after launch?

Yes. We build with editable templates and modules and train your team at launch. Most routine changes, like new pages, posts, and offers, won't need a developer.

Do you build ecommerce sites?

Yes. We build online stores with product catalogs, checkout, email capture, and analytics, and we can run the growth marketing that drives traffic to them.

Do you offer support after launch?

Yes. We offer ongoing support for updates, conversion testing, and SEO, either as a monthly plan or as part of a fractional CMO or Full-Service Execution engagement.

Everything you need.
Nothing you don't.

Spend 30 minutes with a CMO. You'll leave with a clear read on what's working, what isn't, and what we'd do first, whether or not we work together.