Websites & Ecommerce · Project build
Websites built to turn visitors into qualified leads.
Strategy, design, build, and launch for marketing sites and online stores, with SEO, AEO, analytics, and lead capture built in from day one.
- 4–6 weeks
- Kickoff to launch for a marketing site
- Day one
- SEO, AEO, analytics, and CRM connected at launch
- No dev
- Your team edits pages
- Dated plan
- In the first week
Who it's for
This is for you if…
- Conversion
Your site gets traffic, but visitors leave without calling, booking, or buying.
- Control
Every change needs a developer, so the site falls behind the business.
- Visibility
You don't show up in search, or in the AI answers your buyers now rely on.
Capabilities
What we do
Site strategy and architecture
We plan the pages and paths around how your buyers decide.
- Sitemap and page-by-page purpose, with the pages you don't need cut
- Conversion paths per audience, from first visit to form or checkout
- A dated build plan in the first week, with every milestone on it
Messaging and content
We write pages that say what you do, who it's for, and why you.
- Page copy in one voice, written for the buyer rather than the org chart
- Proof, pricing, and objection handling where the decision happens
- Calls to action matched to how ready the visitor is
Design and build
We design and build on HubSpot CMS and Shopify, so your team can edit it without a developer.
- Design that carries your brand, built mobile-first
- Editable templates and modules, and training for your team at launch
- Platform chosen for how you'll update it and how it meets your CRM
Ecommerce
We build product catalogs, checkout, and merchandising that move people to buy.
- Product catalog, categories, and variants structured for discovery
- Checkout, email capture, and post-purchase flows
- Merchandising and cross-sells on the pages that carry the traffic
SEO and AEO foundations
We structure pages and content to rank in search and get cited in AI answers.
- Keyword and question research mapped page by page
- Titles, structure, internal links, and schema in place at launch
- Answer-first sections and FAQs, so AI search has something to quote
Analytics and lead capture
We connect forms, CRM, and tracking so every lead and sale is attributed.
- Forms wired to your CRM, with UTM, referrer, and gclid captured
- Analytics and conversion events configured and tested before launch
- Redirects and a measured baseline, so launch day doesn't lose rankings
The DRIVE method
How it runs
Read the conditions. Pick the board. Ride. Five stages that turn a clear read on your business into results you can measure.
Check the conditions
Detect
Audit your current site, analytics, search position, and competitors.
Pick the board
Rank
Set the sitemap, priorities, and conversion goals.
Paddle out
Inform
Write the messaging, then wireframe and design key pages.
Catch the first wave
Validate
Build, QA, and test forms, tracking, and speed.
Ride and repeat
Engage
Launch, measure, and improve in the first 90 days.
Results
Work that shows up in the pipeline report.
Wetsuits & lifestyle ecommerce
2,400%
increase in organic traffic within four months
A Shopify rebuild around product discovery, with on-page SEO and AEO foundations in place at launch.
Luxury landscaping
268%
increase in website traffic
A high-end redesign and SEO program built for affluent homeowners.
FAQs
Straight answers.
Don't see your question? Talk to a CMO and ask it directly.
Which platforms do you build on?
We build primarily on HubSpot CMS and Shopify, and we also build on Wix and as custom HTML sites. We recommend a platform based on how your team will update the site and how it connects to your CRM, not on what's easiest for us.
How long does a website project take?
Most marketing sites take 4 to 6 weeks from kickoff to launch. Ecommerce builds and larger sites take longer depending on product count and integrations. You'll get a dated plan in the first week.
Can our team update the site after launch?
Yes. We build with editable templates and modules and train your team at launch. Most routine changes, like new pages, posts, and offers, won't need a developer.
Do you build ecommerce sites?
Yes. We build online stores with product catalogs, checkout, email capture, and analytics, and we can run the growth marketing that drives traffic to them.
Do you offer support after launch?
Yes. We offer ongoing support for updates, conversion testing, and SEO, either as a monthly plan or as part of a fractional CMO or Full-Service Execution engagement.
Everything you need.
Nothing you don't.
Spend 30 minutes with a CMO. You'll leave with a clear read on what's working, what isn't, and what we'd do first, whether or not we work together.
