Engagements and pricing
What it costs, before you ask.
Start with a diagnostic, bring in a fractional CMO, then add the hands to execute. Every price on this page is the one on the service page behind it.
Short answer
A fractional CMO at Deep Quiver runs from $7,500 to $15,000 per month depending on tier, with no minimum term. Most engagements start with the $5,000 30-Day Marketing Diagnostic, and execution can be added from $5,000 per month on top of a tier. Projects — a go-to-market plan or a website — are scoped and priced up front.
The ladder
Four rungs, in order.
Most companies climb it: a diagnostic tells you what is wrong, leadership fixes the plan, execution runs it. You can start at any rung, and stop at any of them.
Start
Find out where you stand.
A fixed-scope review of strategy, channels, and marketing ops, with a prioritized 90-day plan at the end. Most engagements begin here, and it stands on its own if that is all you need.
Fixed scope, one month, about 4 to 6 hours of your team’s time.
Lead
Put a senior marketer in charge.
We own the plan, the budget, and the numbers. Pick the level of leadership the business needs now; there is no minimum term on any of them.
- Marketing Consultingfrom $5,000 per month
The rung below Essentials: we set the plan, you book hours, your team executes.
- Fractional CMOfrom $7,500 per month
Three tiers: Essentials, Growth Track, Embedded Executive.
Add hands
Add the people to run it.
Leadership at your tier, plus the execution to deliver the plan. Added to an engagement rather than bought instead of one.
- Full-Service Executionyour tier, plus execution from $5,000 per month
Campaigns, content, HubSpot, and sequences, run by a bench of specialists we manage.
- Growth Marketingmanagement from $5,000 per month, plus media
Paid, search, and lifecycle work tied to pipeline. Media is billed separately.
Build
Build the thing itself.
Fixed-scope projects, priced up front. Run on their own or inside a larger engagement.
- Digital Strategytypically $5,000
A go-to-market plan and a 90-day launch calendar for one launch, market, or segment.
- Websites & Ecommercefrom $7,500, typically around $10,000
Marketing sites and online stores, with SEO, AEO, analytics, and CRM at launch.
Fractional CMO tiers
Pick the level of leadership you need.
Every tier is monthly, with no minimum term. The difference is how much of the job we hold and how often we are in the room.
Tier 01
Essentials
from $7,500 per month
For early-stage companies, founder-led teams, or in-house marketers who need structure.
- Clear marketing direction and positioning
- Leadership aligned on one focused plan
- Light-touch executive support to set priorities
Weekly check-ins · no minimum term
Talk to a CMOTier 02
Most commonGrowth Track
from $10,000 per month
For scaling companies ready to systematize and accelerate.
- One plan across every channel
- Coordination across marketing, sales, and product
- Quarterly planning with progress tracking
Bi-weekly strategy sessions · no minimum term
Talk to a CMOTier 03
Embedded Executive
from $15,000 per month
For complex or changing organizations that need senior leadership.
- Marketing leadership at the org level
- Continuity through expansion, transformation, or leadership gaps
- Alignment with board-level priorities
Weekly executive syncs and team mentorship · no minimum term
Talk to a CMO
Start here · 30 days · Fixed scope
Not sure which tier? Start with the 30-Day Diagnostic.
A fixed-scope review of your strategy, channels, and marketing ops, plus a prioritized roadmap. It also tells us which tier actually fits.
Side by side
Diagnostic, leadership, or both?
The three ways most engagements start, on the terms that decide between them.
| Criterion | 30-Day Diagnostic | Fractional CMO | Full-Service Execution |
|---|---|---|---|
| What it is | A fixed-scope review | Marketing leadership | Leadership plus execution |
| Investment | $5,000 one time | from $7,500 per month | your tier, plus from $5,000 per month |
| Who owns the plan | Deep Quiver | Deep Quiver | Deep Quiver |
| Who does the work | Deep Quiver | your team and vendors | our bench of specialists |
| Commitment | one month | no minimum term | no minimum term |
| Best for | not sure where the problem is | marketing that needs an owner | no team, or too many vendors |
Pricing questions
What people ask about cost.
- How much does a fractional CMO cost?
- Ours run from $7,500 to $15,000 per month depending on the tier: Essentials from $7,500, Growth Track from $10,000, and Embedded Executive from $15,000. There is no minimum term on any of them. A full-time CMO typically costs well into six figures before benefits, equity, and a months-long search.
- What does the 30-Day Marketing Diagnostic cost, and what do I get?
- A fixed $5,000. You get a review of strategy, channels, and marketing operations, a scorecard by area, and a prioritized 90-day plan you can run with or without us. It takes about 4 to 6 hours of your leadership team’s time across the month.
- What does Full-Service Execution add on top of a fractional CMO tier?
- The hands. You keep the leadership your tier buys, and add execution from $5,000 per month: campaigns, content, HubSpot, and sequences, run by a bench of specialists we manage against the same plan and the same KPIs.
- Is Marketing Consulting cheaper than a fractional CMO?
- It starts lower, from $5,000 per month, because you book a set block of hours rather than a tier. We still own the plan; your team does the work. Move up to Essentials when the plan needs an owner in the room more often than the hours allow.
- Do you require long-term contracts?
- No lock-ins and no minimum term on any service. Strategy does need time to show results, so we plan in quarters and report monthly, but you are free to stop. Project work, like a website or the Diagnostic, is scoped and priced up front.
- What does a fractional CMO cost compared to a full-time hire?
- A full-time CMO typically costs well into six figures before benefits, equity, and a months-long search. Our engagements run $7,500 to $15,000 per month depending on tier and scope, with no minimum term. You get the same caliber of leadership, sized to what the business needs today.
Everything you need.
Nothing you don't.
Spend 30 minutes with a CMO. You'll leave with a clear read on what's working, what isn't, and what we'd do first, whether or not we work together.