Start here · 30 days · Fixed scope
The 30-Day Marketing Diagnostic.
A fixed-scope review of your strategy, funnel, and martech, delivered with a prioritized 90-day plan you can run with or without us.
The same review that opened our equipment financing engagement, which went on to quote $600K+ across 13 organic deals.
What you get
What you walk away with.
- A findings report across all six areas
- A prioritized 90-day plan with owners
- KPI baselines to measure against
- A readout session with your leadership team
Investment
$5,000
fixed fee, for the full 30 days
- A review of all six areas, scored
- 30 days from kickoff to readout
- A fixed fee, with no open-ended hours
- The plan is yours either way
- Credited toward your first month if you continue
- No minimum term, here or after
We confirm scope and access before anything is invoiced.
Start your diagnostic
Tell us where to look.
Share the basics now. If you have numbers and tool details handy, open the optional section and we'll skip those questions in week one.
We never ask for passwords here. Read-only access is set up at kickoff with our access checklist.
Fixed scope
What we review
Market and positioning
How you're positioned against competitors, and whether buyers can tell the difference.
Funnel and conversion
Where leads come from, where they stall, and what it's costing you.
Search and AI visibility
How you show up in search and in ChatGPT, Perplexity, and Google AI answers.
Martech and data
Whether your CRM, tracking, and tools give you numbers you can trust.
Team and vendors
Who does what, what's missing, and where effort is being wasted.
Reporting
Which KPIs you track today, and which ones actually matter.
Timeline
Four weeks, start to finish.
Week 1
Kickoff and access
we gather data, tools, and past plans.
Week 2
Interviews and audit
we talk to leadership, sales, and customers.
Week 3
Analysis
we find the gaps and rank the fixes.
Week 4
Readout
we walk your leadership team through the findings and the 90-day plan.
FAQs
Straight answers.
Don't see your question? Talk to a CMO and ask it directly.
How is this different from Digital Strategy?
The Diagnostic tells you where marketing stands across the whole business, and what to fix first. Digital Strategy builds the plan for one launch, market, or segment. Both are about $5,000; the Diagnostic is the one to start with when you are not sure where the problem is.
What happens after the Diagnostic?
You keep the plan either way. Some clients run it with their own team. Others bring us in as their fractional CMO to lead it. If you continue, the Diagnostic fee is credited toward your first month, and there is no minimum term.
How much of our time does it take?
About 4 to 6 hours from your leadership team across the month: a kickoff, a few interviews, and the final readout. We handle the rest.
What do you need from us to start?
Read access to your analytics, CRM, ad accounts, and website, plus any recent plans or reports. We send a checklist at kickoff.
Everything you need.
Nothing you don't.
Spend 30 minutes with a CMO. You'll leave with a clear read on what's working, what isn't, and what we'd do first, whether or not we work together.