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Digital Strategy · Go-to-market

A go-to-market plan your whole team can run.

We build the ICP, positioning, channel mix, and launch plan for a new product, market, or segment, so the launch has a clear path to revenue.

Talk to a CMOSee what's included
4–6 weeks
From kickoff to a final plan
90 days
Launch calendar with owners and dates
6
Deliverables
Soft launch
Messages tested before the full spend

Who it's for

This is for you if…

  • Launch

    You're launching into a new market or segment, and the plan lives in a slide deck no one follows.

  • Messaging

    Sales, marketing, and leadership each describe what you sell a different way.

  • Focus

    You're active on too many channels, and none of them is clearly working.

What we do

Everything a launch needs to land.

  • ICP and segmentation

    We define the accounts and buyers worth pursuing first, and the ones to skip.

    • ICP and segment profiles, with the disqualifiers written down
    • Buying committee roles, triggers, and objections per segment
    • A priority account list your sales team can work from

  • Positioning and messaging

    We write the story your website, sales team, and campaigns will all tell.

    • Positioning statement and messaging framework
    • Value propositions and proof points per segment
    • Competitive alternatives, and how you answer each one

  • Channel mix

    We pick the few channels that fit your buyers and budget, and say no to the rest.

    • Channel plan with budget ranges and expected role per channel
    • The channels we are not using, and why
    • Content and campaign requirements each channel implies

  • Launch plan

    We build a 90-day calendar with owners, dates, and dependencies.

    • 90-day launch calendar, with an owner and a date on every item
    • Dependencies and sequencing, so nothing waits on a surprise
    • A soft-launch window to test messages before the full spend

  • Sales enablement

    We give sales the decks, one-pagers, and talk tracks to match the new message.

    • Pitch deck and one-pagers in the new message
    • Talk tracks, discovery questions, and objection handling
    • Email and sequence templates for the priority list

  • Measurement

    We set KPI targets by funnel stage so you know early what's working.

    • KPI targets by funnel stage, with a baseline for each
    • Tracking and reporting requirements, agreed before launch
    • A monthly review cadence against those numbers

The DRIVE method

How it runs

Read the conditions. Pick the board. Ride. Five stages that turn a clear read on your business into results you can measure.

  1. Check the conditions

    Detect

    Research the market, competitors, customers, and current performance.

  2. Pick the board

    Rank

    Choose the segments, channels, and plays with the best odds.

  3. Paddle out

    Inform

    Align leadership and sales on ICP, positioning, and the plan.

  4. Catch the first wave

    Validate

    Soft-launch to test messages and channels before the full spend.

  5. Ride and repeat

    Engage

    Expand what works and optimize against stage-by-stage KPIs.

Results

Plans that turned into pipeline.

  • Equipment financing

    $600K+

    quoted across 13 organic deals

    ABM and vendor acquisition against a named account list, with HubSpot and Salesforce sales enablement behind it. Inbound leads went from 4 across prior years combined to 28 in the latest year.

    Read the case study

  • IT staffing & AI talent

    2% to 6.5%

    overall site conversion rate

    Audience paths and differentiated storytelling for ten audiences, with nurture campaigns and sales sequences built to match. Ranking terms went from 67 to 631.

    Read the case study

FAQs

Straight answers.

Don't see your question? Talk to a CMO and ask it directly.

How is this different from the 30-Day Diagnostic?

Digital Strategy builds the plan for one launch, market, or segment. The Diagnostic tells you where marketing stands across the whole business and what to fix first. Both are about $5,000; start with the Diagnostic if you are not sure where the problem is, and with Digital Strategy if you already know what you are launching.

What's included in a go-to-market strategy?

A defined ICP and segments, positioning and messaging, a channel plan with budget ranges, a 90-day launch calendar with owners, KPI targets by funnel stage, and sales enablement. It's written to be run, not filed: every item has an owner and a date.

How long does it take?

Most GTM strategies take 4 to 6 weeks from kickoff to final plan, depending on how many segments and products are in scope. We can soft-launch the first plays before the full plan is final, so momentum starts early.

Will you also execute the plan?

If you want us to. Some teams run the plan in-house with a fractional CMO overseeing it. Others add Growth Marketing or Full-Service Execution so the same team that built the plan runs it.

Do you have experience in our industry?

We've built go-to-market plans for IT staffing, cybersecurity, equipment finance, and ecommerce companies, among others. The method is the same in every industry: research the market, pick the plays that fit, and measure against pipeline.

Everything you need.
Nothing you don't.

Spend 30 minutes with a CMO. You'll leave with a clear read on what's working, what isn't, and what we'd do first, whether or not we work together.

Talk to a CMOinfo@deepquiver.com