Fractional CMO · Portsmouth, NH
Fortune 500 marketing leadership, sized for the company you're building.
Deep Quiver is a fractional CMO practice for growing B2B and ecommerce companies. We set the strategy, build the engine, and run it alongside your team, without the cost of a full-time executive.
Not ready to talk? Start with the 30-Day Marketing Diagnostic
Sound familiar?
You've outgrown founder-led marketing.
Most clients find us at the same inflection point: real revenue, real ambition, and a marketing function that hasn't kept pace with either.
- Founder time
You're still running marketing yourself, and it's pulling you away from running the business.
- Sales alignment
Sales is building its own decks and one-pagers because marketing can't keep up.
- Attribution
You're spending on campaigns but can't say which ones actually create pipeline.
- Positioning
Your website and your pitch sound like every competitor in your category.
- Leadership gap
You need senior leadership, but a full-time CMO hire isn't the right move yet.
- AI visibility
Buyers are asking ChatGPT and Google's AI for recommendations, and your name isn't in the answer.
How we help
Everything a marketing department does, without building one.
Most firms sell you a plan or sell you hands. We bring both, so the strategy actually ships and every piece of work ladders up to revenue.
Fractional CMO Leadership
Executive marketing leadership, part-time. We own the strategy, the roadmap, and the numbers, and we take a real seat at your leadership table.
- Marketing strategy & 90-day GTM plans
- Brand positioning & messaging
- Team, agency & vendor leadership
- Board- and investor-ready reporting
Explore Fractional CMO
Growth & Demand
Campaigns and content that turn strategy into pipeline and revenue, built for how buyers research now: in search, in AI answers, and in their peer networks.
- SEO, AEO & GEO content programs
- Paid media & account-based marketing
- Email & lifecycle nurture
- Sales enablement & collateral
Explore Growth & Demand
Websites & Marketing Ops
The platforms and data that make marketing measurable, so a small team can operate like a big one.
- HubSpot CMS, website & ecommerce builds
- CRM setup, enrichment & data ops
- Martech stack & AI workflows
- Attribution & executive dashboards
Explore Websites & Ops
Start here · 30 days · Fixed scope
Not sure where to start? Take the 30-Day Marketing Diagnostic.
A fixed-scope review of your strategy, channels, and marketing ops, plus a prioritized roadmap you can run with or without us.
The DRIVE method
Read the conditions. Pick the board. Ride.
Check the conditions
Detect
We audit your market, funnel, content, data, and martech, and we talk to your team and your customers.
Pick the board
Rank
We prioritize the plays that fit your conditions, assign owners, and decide what not to do.
Paddle out
Inform
We align leadership, sales, and marketing on ICP, messaging, and a 90-day plan.
Catch the first wave
Validate
We pilot the top plays and set KPI baselines before scaling spend.
Ride and repeat
Engage
We scale what works, report monthly, re-plan quarterly, and loop back to Detect.
Engagements
Start small, or bring us in all the way.
A fixed-scope diagnostic, then the level of leadership the business needs. No minimum term on any of them, and the prices are published.
Tier 01
Essentials
from $7,500 per month
For early-stage companies, founder-led teams, or in-house marketers who need structure.
- Clear marketing direction and positioning
- Leadership aligned on one focused plan
- Light-touch executive support to set priorities
Weekly check-ins · no minimum term
Talk to a CMOTier 02
Most commonGrowth Track
from $10,000 per month
For scaling companies ready to systematize and accelerate.
- One plan across every channel
- Coordination across marketing, sales, and product
- Quarterly planning with progress tracking
Bi-weekly strategy sessions · no minimum term
Talk to a CMOTier 03
Embedded Executive
from $15,000 per month
For complex or changing organizations that need senior leadership.
- Marketing leadership at the org level
- Continuity through expansion, transformation, or leadership gaps
- Alignment with board-level priorities
Weekly executive syncs and team mentorship · no minimum term
Talk to a CMO
Need hands as well as leadership? Full-Service Execution adds a bench of specialists from $5,000 per month on top of your tier. See engagements and pricing.
Results
Work that shows up in the pipeline report.
IT staffing & AI talent
67 to 631
ranking terms in search
Website refresh, SEO, AEO, and local optimization, plus email nurture, sales sequences, and sales enablement for ten audiences.
Equipment financing
2 to 10
new vendor accounts a quarter
Programmatic awareness, a website refresh, SEO, AEO, email, sales sequences, and sales enablement on HubSpot and Salesforce.
Luxury landscaping
45%
increase in quoted prices
Premium repositioning, a website refresh, local optimization, AEO, paid media, and email. 22.5:1 ROAS.
Bringing in Deep Quiver changed how marketing works here. They took ownership of our strategy and our marketing operations, from HubSpot to our website to our campaigns, and gave our sales team the tools and content they'd been asking for. Our brand shows up more consistently, more of the right prospects know who we are, and our reps walk into conversations better prepared. The marketing assets they've built look and feel like the company we are. We have never had such a well-oiled marketing machine, and it has driven increased revenue year after year.
Who you'll work with
“Growing companies deserve the same marketing playbook Fortune 500 brands run on. We bring 20+ years of it, without the overhead or the bureaucracy.”
Fluent in your stack
- HubSpot
- Salesforce
- Marketo
- 6sense
- Mailchimp
- Google Analytics
- ChatGPT
- Claude
- Figma
Insights
Notes from the field.
Fractional CMO2 min read
Fractional CMO vs. full-time CMO vs. agency vs. consultant
Compare a fractional CMO, a full-time CMO, a marketing agency, and a consultant on cost, commitment, ownership, and fit.
Fractional CMO3 min read
The guide to fractional CMOs
What a fractional CMO does, what it costs, when it makes sense, and how to choose one. A practical guide for growing companies.
AI & martech11 min read
AI and the Future of Marketing: Navigating the 2024 Landscape
Explore the transformative power of AI in marketing, the rise of ABM strategies, and the crucial role of visual storytelling in 2024.
FAQ
Straight answers.
Don't see your question? Talk to a CMO and ask it directly.
What does a fractional CMO do?
A fractional CMO is a senior marketing executive who leads your marketing strategy, roadmap, and results on a part-time, monthly retainer. You get CMO-level judgment and accountability for a share of a full-time executive's cost. It fits growing companies that need marketing leadership now but aren't ready for a full-time hire.
How is Deep Quiver different from a marketing agency?
An agency executes against a brief you write. We write the brief. As your fractional CMO, we set strategy, own the plan and budget, and direct the agencies and vendors you already have. When you need hands, Full-Service Execution adds them under the same leadership, so you get one accountable leader instead of a stack of vendors.
What does a fractional CMO cost compared to a full-time hire?
A full-time CMO typically costs well into six figures before benefits, equity, and a months-long search. Our engagements run $7,500 to $15,000 per month depending on tier and scope, with no minimum term. You get the same caliber of leadership, sized to what the business needs today.
How quickly will we see results?
Most clients see early wins in the first 30 to 60 days, usually from fixing conversion leaks, sharpening messaging, and cleaning up tracking. Pipeline and revenue impact builds over two to three quarters. We agree on the KPIs before we start and report against them every month.
What industries do you work with?
We work with growing B2B companies, including IT staffing, cybersecurity, equipment finance, and professional services, plus ecommerce brands. The common thread is a considered purchase: buyers research before they buy, and marketing has to earn the shortlist.
Everything you need.
Nothing you don't.
Spend 30 minutes with a CMO. You'll leave with a clear read on what's working, what isn't, and what we'd do first, whether or not we work together.