IT staffing & AI talent
Found in search. Cited by AI. Called back by priority accounts.
We gave an IT staffing and AI talent firm senior marketing leadership, a rebuilt website, and an engine that pairs search and AI visibility with targeted outreach to the accounts it wanted most.
- 67 to 631
- ranking terms in search
- 2% to 6.5%
- overall site conversion rate
- 0% to 60%
- presence in Google AI Overviews
The challenge
Where they started.
The firm had real depth in cybersecurity, generative AI, and digital transformation talent. Its recruiters knew the market cold. Its website didn't show any of it.
Every buyer got the same generic story, whether they ran IT for a hospital, an insurer, or a university. The site ranked for 67 terms and converted 2% of visitors. When hiring managers asked Google or ChatGPT where to find specialized IT talent, the firm wasn't in the answer.
Sales was doing the heavy lifting alone, prospecting into priority accounts with little marketing behind them. The firm didn't need more activity. It needed a leader, a plan, and an engine that warmed accounts before a recruiter ever picked up the phone.
What we did
The DRIVE method, applied.
Detect
Audited the website, search position, AI answer visibility, and sales follow-up, and profiled 11 regional competitors to see where the openings were.
Rank
Put website and brand first, then vertical authority in healthcare, insurance, and higher education IT, then outreach. Broad campaigns waited.
Inform
Wrote differentiated stories and clear paths for ten audiences, and built a go-to-market plan and account-based brief aimed at 25 to 50 named Northeast accounts.
Validate
Launched the new HubSpot site, then tested nurture emails, sales sequences, and AI answer visibility against it before scaling anything.
Engage
Scaled the content and outreach that worked, tracked rankings and AI citations monthly, and kept routing warm accounts to the sales team.
What we built
One engine, built in layers.
Website refresh
Rebuilt on HubSpot CMS with clear paths for ten audiences, so every buyer lands on a story written for them.
Search and AI visibility
A 66-piece hub-and-spoke content architecture across three industry verticals, written answer-first so buyers find it in Google and AI tools cite it.
Technical SEO cleanup
Fixed technical issues and keyword cannibalization and opened the site to AI crawlers, so the content we published could actually rank.
Local optimization
Tuned the firm's local search presence for its home market, so regional hiring managers find a nearby partner first.
Hard-to-hire guides
Hiring guides for 79 hard-to-fill roles across 10 job families, turning the firm's recruiting know-how into pages hiring managers search for.
Email nurture and sales sequences
Sequences for ten audiences, triggered by buyer intent signals in HubSpot, so reps followed up when accounts were actually in market.
Sales enablement
Pre-call briefings, account prioritization scoring, InMail drafting, case study matching, and a hiring intelligence scanner, so every call started informed.
Community and thought leadership
A generative AI career community, a podcast, and events that gave the firm a voice in the market it recruits for.
See the work
What buyers actually land on.
Screenshots are cropped to the work: the client's logo, address bar and name are not in frame, because this case study is anonymous.
79 hiring guides across 10 job families, turning recruiting know-how into pages hiring managers search for.
Browse-by-job-family filtering, so a hiring manager reaches their discipline in one click.
The outcome
Where they are now.
The firm now shows up where its buyers look. Ranking terms grew from 67 to 631. Site conversion more than tripled, from 2% to 6.5%. In Google AI Overviews for its priority topics, the firm went from absent to present in 60% of answers.
Just as important, marketing and sales now run as one motion. Content builds the reputation, intent signals flag the accounts, and sequences and reps follow up while the interest is real. Recruiters now walk into priority accounts that have already read the firm's guides, seen its name, and heard its point of view.
More results
Other engagements.
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new vendor accounts a quarter
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Wetsuits & lifestyle ecommerce
12 to 31
keywords ranking in the top 10
Shopify refresh, product categorization, SEO, AEO, local optimization, and email.
Want to be the firm buyers find first?
Start with the 30-Day Marketing Diagnostic, or spend 30 minutes with a CMO. You'll leave with a clear read on what's working, what isn't, and what we'd do first.