Luxury landscaping
A luxury brand, built to attract luxury clients.
A premium landscaping firm did exceptional work, but its website and search presence said otherwise. We repositioned the brand, rebuilt the site, and aimed every dollar of media at the homeowners it was built for.
- 268%
- increase in website traffic
- 45%
- increase in quoted prices
- 22.5:1
- return on ad spend
The challenge
Where they started.
The firm's work spoke for itself in person. Online, it whispered. The website looked like any local landscaper's, and search results put the firm next to companies that mow lawns.
That gap cost real money. High-income homeowners planning a full outdoor build weren't finding the firm, and the inquiries that did arrive came expecting recurring maintenance work, not the full-property design-build the firm was built for.
The firm didn't need more leads. It needed the right ones, from people who valued design and were ready to pay for it.
What we did
The DRIVE method, applied.
Detect
Audited the site, search position, and lead flow, and looked at which inquiries turned into the best projects.
Rank
Prioritized the website, SEO, and targeted paid media, in that order, so new traffic landed on a site that could close it.
Inform
Repositioned the brand around premium design and build, from the homepage headline to the project gallery.
Validate
Launched the new site and tested campaigns aimed at affluent zip codes before scaling spend.
Engage
Scaled the winning campaigns, cut the rest, and kept improving lead capture so better inquiries became booked consultations.
What we built
A brand that looks the part, and media that finds the right buyer.
Premium positioning
Rewrote the brand story around design, craftsmanship, and full-property builds, so prospects saw a partner, not a vendor.
Website refresh
A high-end site that leads with finished projects and makes requesting a consultation the obvious next step.
Local optimization
Optimized service and location pages and local listings for the searches affluent homeowners run, so the firm showed up beside its true competitors.
AEO
Structured service and project content to answer the questions homeowners ask AI tools, so the firm gets named when they ask who builds high-end landscapes nearby.
Targeted paid media
Campaigns aimed at affluent zip codes and design-minded homeowners, returning $22.50 for every ad dollar.
Email marketing
Follow-up that keeps the firm top of mind through long planning cycles, from first inquiry to signed design.
Sales enablement
Consultation and proposal materials that present the firm's work at the price it deserves.
Lead capture
Tightened forms and follow-up so high-value inquiries reached the owner fast and with the context to quote well.
See the work
A site that leads with the build.
Screenshots are cropped to the work: the client's logo, address bar and name are not in frame, because this case study is anonymous.
Finished work first, with requesting a consultation as the obvious next step.
The outcome
Where they are now.
Website traffic grew 268%. Paid media returned 22.5 to 1. And the number that matters most to the owner: quoted prices rose 45%, because the people finding the firm now came looking for the work it does best.
The brand finally matches the craftsmanship. The firm spends less time explaining its value and more time designing for clients who already see it.
More results
Other engagements.
Wetsuits & lifestyle ecommerce
12 to 31
keywords ranking in the top 10
Shopify refresh, product categorization, SEO, AEO, local optimization, and email.
Equipment financing
2 to 10
new vendor accounts a quarter
Programmatic awareness, a website refresh, SEO, AEO, email, sales sequences, and sales enablement on HubSpot and Salesforce.
Attracting the wrong clients for the work you do?
Start with the 30-Day Marketing Diagnostic, or spend 30 minutes with a CMO. You'll leave with a clear read on what's working, what isn't, and what we'd do first.